4 Online Marketing Techniques To Drive More Traffic
The most popular question asked by many online marketers is how to drive more traffic to their websites. The answer to this question is easy: Have your website exposure to as many internet surfers as possible, once people can find your website, there will be traffic flow into your website. But to make your website successfully expose to internet users is not an easy task. Efforts, strategies, and techniques need to put in place in order to make it a success. Below are 8 common online marketing techniques used by most online marketers to drive internet traffic to their websites:
1. Search Engine Optimization (SEO)
Successful search engine optimization will greatly increase the number of visitors that come to your website since over 60% of people who are looking for products and services use search engines to locate them. If your website is ranked high in the related keyword search by the search engines, you will get tons of free internet traffic to your website.
One of the ways to optimize your website to be search engine friendly is by generating backlinks from other websites to your website. When websites provide a link to your site, the search engines deem your site as valuable and this affects your position in the listings.
2. Article Writing & Publishing
Articles are the greatest tool for online marketing. It helps in SEO by generating backlinks to your website and it also helps in getting exposure for your website through your articles’ hyperlinks.
By writing short articles on the topic related to your website, products, or services, you can offer these articles for other website owners or newsletter publishers to use by submitting them to article directories, forums, or blogs. When the publishers use your articles in their ezines or websites, they will remain your bio information which contains links to your website at the bottom of your articles, which means that the publishers will contribute their link from their websites to yours. These backlinks are counted in SEO. When their visitors who read your articles and if they want to know more about your products or services may click the hyperlinks at the bottom of your articles to reach to your website. For more information click here 4 Online Marketing Techniques To Drive More Traffic.
3. Pay Per Click Advertising
Pay Per Click is advertising provided by the search engine providers (Google, Yahoo! and others) where you pay for top placement. Most search engines give top positions to the highest bidder. It is a quick way to have your ad on the first page of the keyword search as listed in the search engines. There is a catch: you have to pay for every click to your web site. Make a budget and stick to it and make sure to monitor your account, those clicks add up fast.
4. Affiliate Marketing
An affiliate program is another way to drive traffic to your website. Your affiliates are your commission-based salespeople who make money when they sell your products. They drive traffic to your website in exchange for commissions on sales. If you don’t want to manage your affiliates yourself, you could subscribe to an affiliate network such as ClickBank if your products are digital items. ClickBank marketplace is able to exposure your products to thousands of affiliates who are looking for products to sell online.
Any internet business will die without traffic stream into their website. If you already get started your website for online business, it’s time for you to work out a marketing plan to flood it with traffic. The above 4 online marketing techniques are time tested proven methods to drive more traffic to a website.