9 Reasons to Invest in Digital Marketing is 2022
It only took three months for a global pandemic to shut down physical
stores and force people to use online alternatives. Countless
businesses had to create some kind of online strategy to keep their
company afloat. Yet, only 57% of companies are shifting
to a hybrid sales model in 2021. If you are one of the
remaining 43%, here are some reasons why you need to invest in
digital marketing this year.
To
keep up with all the SEO updates
There are too many SEO updates to keep up with. They can also
significantly affect your site’s ranking, and with every update,
you stand to lose your current position – for better or worse.
Digital
marketing is one of the best methods for preventing your website
from falling off the first page. It allows you to pivot immediately
every time an update is introduced, so you never fall behind in the
race to the top.
To
compete with the ever-increasing competition
You are obviously familiar with the old adage, “You have to
spend money to make money.” That applies to digital marketing,
as well.
New businesses are constantly springing
up in the digital sphere. The key to succeeding in this environment
is by investing in digital marketing. It is the perfect way to
connect with your customers because that is where they are spending
most of their time.
To get found via new keywords
The internet is a powerful medium that
can generate massive amounts of traffic and leads for your business.
The only problem is that you can’t achieve your potential without
keyword optimization.
For instance, you could be using the
most perfectly worded meta description, but if you don’t
incorporate the right keywords, it won’t really matter.
The best part about digital marketing
is that you don’t need to spend loads of money marketing your
brand. You can choose keywords based on your financial capacity and
enjoy targeted returns from a well-thought-out keyword strategy.
To cater to as many market
segments as possible
Businesses can’t afford to get
comfortable in 2021 if they want to stay relevant. You need to reach
as many people as possible to etch your brand name in their minds.
This can be achieved using traditional marketing methods but your
campaigns can get expensive pretty quickly.
Digital marketing is not only for new
businesses but also for the established ones. It enables you to cater
to a plethora of market segments as opposed to just one – without
going overboard with your budget.
So, if you have already conquered your
existing target segment, it may be time to venture into a new market
using digital marketing.
To increase your market share
As you may have noticed, consumers are
becoming increasingly desensitized to traditional methods of
promotion. Because they have been shouted at for years from every
angle imaginable by businesses vying for your attention, they
struggle to discern legitimate brands from the noise.
The problem is that to increase your
market share, you need to improve your visibility and brand recall
value. When people see you more, they remember you better and
ultimately try your offerings over those of your competitors.
Digital marketing clears the path for
you. It allows you to create a unique identity for yourself and cut
through the competition.
Furthermore, the average
person spends more than 6 hours online. So, targeting
users on digital channels will not only increase your company’s
market share but also give you access to better and more valuable
data on your audience, which you can use for future marketing
activities.
To personalize your communication
In 2021, there will no more be ‘one
size fits all.’ It might have done the job in the past but a bulk
approach isn’t going to cut it in the future. Customers today want to
feel like they are being listened to and that can only be achieved
through a digital or personalized approach.
Using data-driven communication in your
digital marketing campaigns allows you to keep your content and
communication relevant – making people actually care about what you
say.
You can essentially personalize your
marketing communications based on the information you collect through
digital channels, increase your ROI, and stay relevant in the digital
domain.
To futureproof your business
The truth is, digital marketing happens
in the present but reaps better rewards in the future. For instance,
nobody knew a global pandemic would tank the economy in 2020.
Businesses that had left out digital
marketing from their marketing strategies had to shift
all their campaigns online overnight because that was the
only place they could reach their customers.
They had to devise their strategies
from zero, start online marketing from scratch, learn through trial
and error, and wait for a few months to earn their first ROI. This
naturally created a major setback for them and pushed them to the
bottom of the scoreboard.
On the other hand, brands that were
already investing in digital marketing had no problem pivoting. They
simply had to tweak their communication to make it more relevant.
Otherwise, it was business as usual for them.
Safe to say, digital marketing is not
the future. It is a present that would prepare your business for the
future, which is why you need to invest in it in 2021.
To optimize your marketing spend
Digital marketing is considered by many
to be the Holy Grail of all marketing channels. For some, digital
marketing represents pure value for money. After all, no other
channel gives you as focused returns as digital does.
Digital marketing is highly trackable
to a point where you can listen to each individual customer and find
out what they really need. You can customize every part of your
campaign and monitor your share of voice.
What’s more, it is the only place
where you can modify an active campaign. So, it is the ultimate
solution for any business’s marketing needs.
Conclusion
All things considered, it seems as
though digital marketing was made for small businesses to market
their products and services online in a simple and cost-effective
way. The only catch is that the competition has never been fiercer.
So, if you need help cutting through the noise, Identify Digital can
help!
We can evaluate your digital marketing
strategies and make sure it aligns with the market trends and your
brand image. Our focused approach will also help you maximize your
returns and enjoy better visibility within your target segment. Let’s
talk!
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