It only took three months for a global pandemic to shut down physical stores and force people to use online alternatives. Countless businesses had to create some kind of online strategy to keep their company afloat. Yet, only 57% of companies are shifting to a hybrid sales model in 2021. If you are one of the remaining 43%, here are some reasons why you need to invest in digital marketing this year.      

There are too many SEO updates to keep up with. They can also significantly affect your site’s ranking, and with every update, you stand to lose your current position - for better or worse.

Digital marketing is one of the best methods for preventing your website from falling off the first page. It allows you to pivot immediately every time an update is introduced, so you never fall behind in the race to the top.

You are obviously familiar with the old adage, "You have to spend money to make money." That applies to digital marketing, as well.

New businesses are constantly springing up in the digital sphere. The key to succeeding in this environment is by investing in digital marketing. It is the perfect way to connect with your customers because that is where they are spending most of their time.

To get found via new keywords

The internet is a powerful medium that can generate massive amounts of traffic and leads for your business. The only problem is that you can’t achieve your potential without keyword optimization.

For instance, you could be using the most perfectly worded meta description, but if you don’t incorporate the right keywords, it won't really matter.

The best part about digital marketing is that you don’t need to spend loads of money marketing your brand. You can choose keywords based on your financial capacity and enjoy targeted returns from a well-thought-out keyword strategy.

To cater to as many market segments as possible

Businesses can’t afford to get comfortable in 2021 if they want to stay relevant. You need to reach as many people as possible to etch your brand name in their minds. This can be achieved using traditional marketing methods but your campaigns can get expensive pretty quickly.

Digital marketing is not only for new businesses but also for the established ones. It enables you to cater to a plethora of market segments as opposed to just one - without going overboard with your budget.

So, if you have already conquered your existing target segment, it may be time to venture into a new market using digital marketing.

To increase your market share

As you may have noticed, consumers are becoming increasingly desensitized to traditional methods of promotion. Because they have been shouted at for years from every angle imaginable by businesses vying for your attention, they struggle to discern legitimate brands from the noise.

The problem is that to increase your market share, you need to improve your visibility and brand recall value. When people see you more, they remember you better and ultimately try your offerings over those of your competitors.

Digital marketing clears the path for you. It allows you to create a unique identity for yourself and cut through the competition.

Furthermore, the average person spends more than 6 hours online. So, targeting users on digital channels will not only increase your company’s market share but also give you access to better and more valuable data on your audience, which you can use for future marketing activities.

To personalize your communication

In 2021, there will no more be 'one size fits all.' It might have done the job in the past but a bulk approach isn't going to cut it in the future. Customers today want to feel like they are being listened to and that can only be achieved through a digital or personalized approach.

Using data-driven communication in your digital marketing campaigns allows you to keep your content and communication relevant - making people actually care about what you say.

You can essentially personalize your marketing communications based on the information you collect through digital channels, increase your ROI, and stay relevant in the digital domain.

To futureproof your business

The truth is, digital marketing happens in the present but reaps better rewards in the future. For instance, nobody knew a global pandemic would tank the economy in 2020.

Businesses that had left out digital marketing from their marketing strategies had to shift all their campaigns online overnight because that was the only place they could reach their customers.

They had to devise their strategies from zero, start online marketing from scratch, learn through trial and error, and wait for a few months to earn their first ROI. This naturally created a major setback for them and pushed them to the bottom of the scoreboard.

On the other hand, brands that were already investing in digital marketing had no problem pivoting. They simply had to tweak their communication to make it more relevant. Otherwise, it was business as usual for them.

Safe to say, digital marketing is not the future. It is a present that would prepare your business for the future, which is why you need to invest in it in 2021.

To optimize your marketing spend

Digital marketing is considered by many to be the Holy Grail of all marketing channels. For some, digital marketing represents pure value for money. After all, no other channel gives you as focused returns as digital does.

Digital marketing is highly trackable to a point where you can listen to each individual customer and find out what they really need. You can customize every part of your campaign and monitor your share of voice.

What’s more, it is the only place where you can modify an active campaign. So, it is the ultimate solution for any business’s marketing needs.

Conclusion

All things considered, it seems as though digital marketing was made for small businesses to market their products and services online in a simple and cost-effective way. The only catch is that the competition has never been fiercer. So, if you need help cutting through the noise, Identify Digital can help!

We can evaluate your digital marketing strategies and make sure it aligns with the market trends and your brand image. Our focused approach will also help you maximize your returns and enjoy better visibility within your target segment. Let’s talk!

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