11 SEO Techniques Everyone Should Know

Search Engine Optimization (SEO) are methods that aid in the improvement of a website's ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.

Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.

The importance of having a high rank for an advertiser's site cannot be emphasized enough. Unfortunately, many site owners believe that their site has ahigh-ranking, when the truth is exactly the opposite. Others who are aware that they do not possess enough presence in search engines do not know that it is possible to achieve the ranking they want, and that they can get it through means that are a lot easier and more efficient.

So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.

1. Google AdWords–If you want to run an effective Google Adwords campaign, you'll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on webpages and search engine results pages that contain the identified keywords.

Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate.

When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use "auto parts" as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, "classic car parts", for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign.

The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren't tied to using keywords that aren't working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all.

The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords.

A great alternative, even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.

This is an SEO technique specifically offered by Google to make certain that you are indeed getting use out of the keywords you want to use.  This technique is considered to be quite cost-effective for achieving good search results for your website.  It works by allowing you to state the maximum amount that you are willing to spend on a daily basis on your chosen keywords.  This can be changed monthly as you witness the results that the Google AdWords SEO technique brings you.

2. The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the Search Engine Results Pages (SERP),just below the Title Tag as a brief description of your page.

In the Search Engine Results Pages, after reading the Title of the page, a user goes through the description of the page and decides whether she/he wants to go to your site or not.

It is therefore important that your Meta Description Tag is nicely composed describing your page offering while enticing the user to click on your listing.

Syntax for Meta Description Tag is:


Metaname="description" content="Here you write description that covers the most important aspects of meta tags in relation to website optimization or SEO."

closed Head

Useful Tips for Writing Meta Description

Tag In case you have not provided any Meta Description Tag to your web page, the search engines try to make one for you, often using the first few words of your web page or a text selection where the keyword phrases searched by the users appear. If the Search Engine makes up a description by picking up text from your page, it is not necessary that the generated description would do justice to your web page.

The Meta Description Tag should be written in such a way that it interests the user, thus tempting her to click on the link to your site and visit your webpage.

The Meta Description Tag needs to be kept brief yet informative. About 25-30 words description should do fine. Keywords and key phrases should be included in the Meta Description Tag, though care should be taken not to repeat them too often. Like the Title Tag, the Meta Description Tag should be different and customized for each page depending on the content theme of each page.

Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a website when it comes to optimization. The specific keyword of the website that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag.

3. Creating Rich Content

In this day and age, more and more operators of Internet based business enterprises are understanding the value of well crafted SEO content for their website venues. In this regard, there are some important pointers and tips that you need to keep in mind when it comes to the creation of useful and viable SEO content for your Internet based business website. By following this tips and suggestions, you will be in a far better position to enjoy an increase in traffic to your business website and, thus, an increase in revenue and profit from your Internet based business.

First of all, you need to understand and fully appreciate which set of keywords or keyword phrases are most applicable to your particular business enterprise. A great deal of traffic ends up at a particular business enterprise as a result of people clicking on a link to that website after undertaking a search through a search engine. As a result, understanding which keywords will be utilized as part of a particular search engine search will be imperative to accelerating the volume of traffic to your Internet website in the long run.

Second, you need to understand how search engines work. In this regard, you might want to draw on the experience and assistance of a SEO professional. These people -- if they are well trained an reputable -- understand the proverbial tricks of the trade when it comes to keywords, SEO and how search engines work and operate.

By appreciating the value of certain keywords and keyword phrases, together with a basic understanding of the operation of a search engine (or through retaining a professional that can assist you in this regard) you can develop content for your website that will capitalize on important keywords and keyword phrases as well as take advantage of the manner in which search engines operate. In the end, by bringing the concepts together, you will be able to increase your search results rankings at various search engines operating on the Net. By increasing your ranking in search engine search results, you will increase the number of people who visit your website as a result of running an Internet search. In the end, your customer base and profits associated with your business enterprise on the Net will be increased significantly. You will enjoy greater profits in both the near and long term future through your viable business enterprise.

4. Ubersuggest Neil Patel

Ubersuggest is one of the leading search engine optimization (SEO) firms and their website provides a wealth of information through their blog, articles and tools. Their Page Strength Tool shows you the "relative importance and visibility" and the "potential strength and ability of a page to rank in the search engines." Ubersuggest provides a quick way to get a basic look at the strength of your page. The Page Strength Tool can be used at:

5. Tips for creating a better Website

For better websites you have to build sites which are user-friendly AND optimized for search engines.

Here are 10strategies for better web design:

  • 1. Use valid HTML/CSS code. Search engines and users hate websites which cannot be read correctly
  • 2. Try to find out the most relevant keywords of your clients. Sort them by relevancy and list the first 12-15 keywords
  • 3. Provide useful and structured content which refers to the keywords
  • 4. Set keywords in bold within the text. Use keywords within the title tag.
  • 5. Use h1-headlines for the most important keywords
  • Use alt-tags for images Design. Try to create an unique and attractive design. High-quality images will impress your visitors. Search for nice images in the web but do not copy them without permission!
  • Submit your website to the most important search engines like google, yahoo ...
  • Try to get new backlinks every week Search engines will love that. Be sure not to get bad neighborhood. Only quality websites should link to you. Directory listings will provide you with good links when they have a page rank of 2 or higher.
  • Keep your website actual. A news section will provide visitors and search engine with new content.

If you have not the time or ability to design a website contact an agency with long-termed experience in web designing and seo. Before placing an order you should check the references. There should be at least 20web projects from different customers.

6. Keyword Density

Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.

7. Importance of Page Speed

Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.

8. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.

10. Make the site's design attractive to the viewer. All efforts in optimization will bein vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines from JavaScript and Flash.

11. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.

Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future.