Getting Successful Leads For Your Website
Giving items away for free is a great way to increase traffic everybody likes a freebie. If you give something different away each week, you are sure to have a steady stream of repeat traffic. When you have freebies or giveaways on your site, your pages can also be listed and linked from the many sites on the Internet that list places where people can receive free stuff.
To find these listings of free stuff, simply go to a search engine and do a search on “Free Stuff Index” or “Free Stuff Links”. You will be amazed at how many people are giving things away online.
You don’t have to give something away to everyone. You could simply have a drawing every week. You could then ask entrants if they would like to notify them of the winner, which again gives you permission to email them.
If you want to bring only people from your target market to your site then don’t give away mainstream things like screen savers, shareware games, utilities, and so on. Try to give away something that only people interested in your industry would want. If you don’t care what traffic comes your way, and any traffic is good traffic, then give away useful things that everybody needs. Try to have your logo and URL displayed on the item. If your freebie is something that has your URL on it and is something that is generally kept around a computer, it’ll remind and encourage people to visit your site.
The best implementation of giving away freebies is by having a “Tell a friend about this” button near the freebie so site visitors can quickly and easily tell their friends. It’s the ideal viral marketing opportunities.
A company, no matter how big or small, will not be complete without an official web site. Millions of people all over the world visit the world wide web every day, and what better way is there to promote your business?
However, if nobody visits your web site, it will not serve its purpose – which is to inform people about your company.
On the other hand, if there are a lot of visitors on your web site but nobody is enticed to buy your products or take advantage of the services that your company offers, then the web site will still be useless.
The key ingredient to a successful web site is getting leads. The purpose of leads is to guide the customers and prospective clients to your web site.
Here are some tips on how you can get successful leads to your web site:
1. Review the design and content of your web site. Once people are led to your place on the Internet, then the next thing that you need to do is keep them there.
– Make sure that the site tells people about the products and services that your company offers.
– The web site itself should be user-friendly. A visitor will be annoyed and will browse away from your company’s website if it has a lot of useless information and the links are not organized.
– More importantly, the website should be visually pleasing and have eye-catching graphics, helpful articles, and easy-to-follow links.
2. Conduct a study of your target market. Learn about their age and social group and location. If your customer base is mostly teens, check out their online forums to find out about their likes and dislikes, and their opinions.
If most of your prospective customers are regulars of this kind of web sites, you may actually join their online forums and give out your opinions but do not directly advertise.
What you can do instead is give your e-mail address and other contact information while posting on such forums.
You can also contact the creators of the web site for the online forums and ask them about your advertising options.
3. Build a mailing list to make your advertising campaign more effective.
You may employ paid and unpaid methods when building your list.
With the unpaid method, you are making an effort to convince people to give out their e-mail address.
Here, you would have a solid mailing list to make up your customer base because when people volunteer information, it only means that they are interested in your company.
On the other hand, there is a “paid” method of building your mailing list. With this, you actually shell out advertising money for your products to be promoted on popular web sites.
There are also “partner” web sites that would let you advertise for free, in return for a service or product that your company may provide. This is how affiliations are built towards a mutual, beneficial gain.
You may also convince your current customers to refer your company and web site to their friends and relatives to increase your mailing list.
Freebies, discounts, and coupons may be given out to customers who can give you a friend’s e-mail address.
This should be an additional incentive, aside from the free mailings that they will receive from your company.
Follow these steps and you will be able to promote your business, find local and national customers, and help your company grow through targeted advertising online.