We all want a piece of the pie. Why not, it’s large enough to spare a chunk to you right? There’s nothing wrong with wanting more than just a piece, You’re an entrepreneur, you want a LARGE piece.
I want to show you how, by simply adding a few testimonials here and there, you can dramatically increase your chances of making more sales online and offline.
We all want to believe that you have the best “gadget & widget” out there. We want to believe it because you said so. But, the harsh reality is, is that we simply can’t just take your word for it.
It’s all about “Fear Of Loss”.
Fear of loss is a powerful tool to use. Don’t tell people what they need. Have them fear the fact that if they don’t have it, nothing will work out for them. A good industry to follow is in “Make-up” companies & Beauty Products. This industry has used “fear of loss” to it’s fullest. They consistently insert into young female minds that, if they don’t use their products, they will never be as beautiful as they hope to be.
Like I mentioned before, we all want to believe that you have the best product out there, by simply inserting a testimonial, this will ultimately help your visitors to further believe that you do.
When promoting online, here’s another given you should always consider:
People are simply sitting at a computer desk browsing through the internet. There’s no personal touch to searching for services, in your visitor’s mind, it’s only duty should be strictly informational. Testimonials and utilizing that fear of loss helps you to create a subconscious emotion that triggers an attachment to your companies services. If you’ve accomplished this correctly, your visitor could go looking at another company for the same services but, they will likely have problems concentrating on anything else.
Around 8/10 people go with a company from a gut feeling, not facts. This is a very high number to lose by simply failing to appeal to feelings instead of just facts.
I’ll put it to you another way. When you look at a web design company. They may have the best price out there but, your main concern is to view their work. To see their portfolio in action. Adding testimonials to each web site in their portfolio would be a powerful venture for any web design company. Why do we always want to see their work? Fear of loss.
What would you feel like if you saw a portfolio that was full of sensory-rich web sites that not only looked great but also functioned perfectly? Would you feel excited to talk to these people at that affordable price? I know I would. On the other hand, yeah the price is right but the quality is poor. Most of us will simply move onto the next web design company.
Online Story Telling
The more you can grab someone’s attention and keep them interested online, the more they will learn to like you, trust you, and call you for your services, no matter the price.
“To be a person is to have a story to tell.” ~Isaac Dennison
Storytelling is one of the most important tools of persuasion. From a very early age, we’re naturally wired to hear stories. It’s not only a way to communicate but to incorporate it into a business.
If you told nothing but stories–no pitch, no features or benefits–just stories, you could be very successful in business.
When you tell a story, it puts your listener–your prospect or client–into a receptive state where they accept with ease what you’re telling them. They bypass the resistance that has been built up in our cynical times. And when you can touch the heart of a prospect, it makes them feel important. These feelings can be tapped into with stories.
In order to persuade people, you need to have the faith and belief of your prospects. Facts do not accomplish this rapport.
Today most people have highly attuned B.S. detectors as a result of being confronted with a constant barrage of messages and requests. People don’t like to feel they’re being persuaded or sold, but when you use stories to get your message across, this gives your potential client the ability to make up their own mind in the way you want them to.
The two main questions your prospect will need to be answered before trust and rapport are established is who are you and why are you here. Once these are answered, trust can begin.
When you’re talking to an affluent prospect they are not going to automatically trust you. Who are you? Why are you there?
This is a powerful strategy and when storytelling is combined with other physical and verbal rapport strategies that I teach in The Persuasion Factor and in my Elite Coaching Club.
If you feel like you need more support, you can wait to read all of my future articles in the coming months or you can get on the fast track by starting with my Persuasion Factor program.
Your stories, when told well, suck people in and mesmerize them. As opposed to a direct authoritarian model of communication (teachers, lecturers, experts), storytelling is an indirect permissive form of communication.
What’s your story? Are you from humble beginnings? Have you overcome adversity? Did you beat the odds in some facet of your life? Is your story a fairy tale?
Spice up your piece of the pie by spicing up some stories and grabbing people’s attention through fear of loss & success stories.
Hope this article helps you out!